{"id":1085,"date":"2025-05-15T15:32:12","date_gmt":"2025-05-15T18:32:12","guid":{"rendered":"https:\/\/bconexlatam.com\/?p=1085"},"modified":"2025-05-18T21:02:10","modified_gmt":"2025-05-19T00:02:10","slug":"nueva-ley-de-proteccion-y-tratamiento-de-datos-personales","status":"publish","type":"post","link":"https:\/\/bconexlatam.com\/pt\/nueva-ley-de-proteccion-y-tratamiento-de-datos-personales\/","title":{"rendered":"Nova lei sobre prote\u00e7\u00e3o e processamento de dados pessoais"},"content":{"rendered":"
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Em 13 de dezembro de 2024, foi publicada a Lei 21.719, que regula a Prote\u00e7\u00e3o e o Tratamento dos Dados Pessoais e cria a Ag\u00eancia de Prote\u00e7\u00e3o de Dados Pessoais (doravante, a \u201cNova Lei\u201d).<\/p>

Esta Nova Lei modifica de maneira integral a atual Lei n\u00ba 19.628 sobre prote\u00e7\u00e3o da vida privada, modernizando a regulamenta\u00e7\u00e3o nacional de prote\u00e7\u00e3o de dados pessoais e criando uma entidade reguladora encarregada de zelar pelo seu cumprimento.<\/p>

Entre as principais inova\u00e7\u00f5es da Nova Lei, encontra-se a cria\u00e7\u00e3o da Ag\u00eancia de Prote\u00e7\u00e3o de Dados (doravante, a Ag\u00eancia), organismo que ter\u00e1 compet\u00eancias normativas, fiscalizadoras e sancionat\u00f3rias, podendo iniciar procedimentos sancionat\u00f3rios de of\u00edcio ou a pedido de parte, resolvendo as reclama\u00e7\u00f5es formuladas pelos titulares de dados contra os respons\u00e1veis de dados por infra\u00e7\u00e3o a esta normativa.<\/p>

No que diz respeito ao processo sancionat\u00f3rio e \u00e0 imposi\u00e7\u00e3o de san\u00e7\u00f5es pela Ag\u00eancia, est\u00e1 previsto um sistema de determina\u00e7\u00e3o da multa que leva em considera\u00e7\u00e3o o benef\u00edcio econ\u00f4mico obtido, a capacidade econ\u00f4mica, a gravidade dos fatos, o grau de culpa, as circunst\u00e2ncias atenuantes e agravantes, entre outros. As san\u00e7\u00f5es podem variar desde uma advert\u00eancia por escrito at\u00e9 multas de 20.000 U.T.M., dependendo da natureza leve, grave ou grav\u00edssima da infra\u00e7\u00e3o. Em casos de reincid\u00eancia, a san\u00e7\u00e3o poder\u00e1 at\u00e9 mesmo triplicar, chegando a 60.000 U.T.M. ou o equivalente a 2%, ou at\u00e9 4% das vendas brutas anuais, no caso de grandes empresas.<\/p>

A Ag\u00eancia, al\u00e9m disso, poder\u00e1 certificar, registrar e supervisionar os modelos de preven\u00e7\u00e3o de infra\u00e7\u00f5es e os programas de conformidade, bem como administrar o Registro Nacional de Conformidade e San\u00e7\u00f5es. Dessa forma, a Nova Lei inova na regulamenta\u00e7\u00e3o, incorporando expressamente a possibilidade de adotar programas de conformidade normativa de car\u00e1ter volunt\u00e1rio denominados como \u201cModelo de Preven\u00e7\u00e3o de Infra\u00e7\u00f5es\u201d (doravante, MPI).<\/p>

Os elementos ou requisitos essenciais destes Modelos incluem a designa\u00e7\u00e3o de um encarregado de prote\u00e7\u00e3o de dados pessoais com a defini\u00e7\u00e3o de meios e faculdades para as suas tarefas; a identifica\u00e7\u00e3o do tipo de informa\u00e7\u00e3o que a entidade trata, o \u00e2mbito territorial em que opera, a categoria, classe ou tipos de dados ou bases de dados que administra; a identifica\u00e7\u00e3o das atividades ou processos da entidade, sejam habituais ou espor\u00e1dicos, em cujo contexto se gere ou aumente o risco de cometimento das infra\u00e7\u00f5es; o estabelecimento de protocolos, regras e procedimentos espec\u00edficos; mecanismos de relat\u00f3rio interno de cumprimento normativo, e mecanismos de relat\u00f3rio \u00e0 Autoridade de Prote\u00e7\u00e3o de Dados; e a exist\u00eancia de san\u00e7\u00f5es administrativas internas, bem como de procedimentos de den\u00fancia ou puni\u00e7\u00e3o de responsabilidades das pessoas que descumpram o sistema de preven\u00e7\u00e3o de infra\u00e7\u00f5es.<\/p>

A nova Lei estabelece que o cumprimento diligente dos deveres de supervis\u00e3o e dire\u00e7\u00e3o para a prote\u00e7\u00e3o de dados, verificado com a certifica\u00e7\u00e3o do programa de preven\u00e7\u00e3o de infra\u00e7\u00f5es perante a Ag\u00eancia, constituir\u00e1 uma circunst\u00e2ncia atenuante. Tendo em vista o exposto e considerando a pesada carga regulat\u00f3ria que, entre outras coisas, exige a implementa\u00e7\u00e3o de medidas de seguran\u00e7a t\u00e9cnicas e organizacionais em assuntos de ciberseguran\u00e7a, a cria\u00e7\u00e3o de protocolos para o recebimento de solicita\u00e7\u00f5es de exerc\u00edcio de direitos ARCO e a obriga\u00e7\u00e3o de notificar a Ag\u00eancia e os titulares afetados (no caso de dados sens\u00edveis ou situa\u00e7\u00f5es espec\u00edficas) sobre viola\u00e7\u00f5es de seguran\u00e7a que impliquem riscos significativos, a implementa\u00e7\u00e3o oportuna dos Modelos de Preven\u00e7\u00e3o de Infra\u00e7\u00f5es pode ser uma ferramenta eficaz n\u00e3o apenas para evitar san\u00e7\u00f5es relevantes, mas tamb\u00e9m para enfrentar o enorme esfor\u00e7o que as organiza\u00e7\u00f5es precisar\u00e3o realizar para cumprir os padr\u00f5es exigidos na Lei.<\/p>

Conclus\u00f5es
Apesar de a nova lei ter sido publicada recentemente e de suas modifica\u00e7\u00f5es na Lei n\u00ba 19.628 entrarem em vigor em 1\u00ba de dezembro de 2026, \u00e9 fundamental que as organiza\u00e7\u00f5es comecem desde j\u00e1 a adequar sua estrutura operacional e seus processos internos, com o objetivo de cumprir os novos padr\u00f5es desta lei.
A nova Lei de Prote\u00e7\u00e3o de Dados imp\u00f5e uma grande carga regulat\u00f3ria para as empresas.
No entanto, tamb\u00e9m oferece uma oportunidade ao adotar uma abordagem preventiva e baseada no risco, o que permitir\u00e1 identificar e mitigar riscos, implementar as medidas organizativas e t\u00e9cnicas necess\u00e1rias, e garantir o cumprimento efetivo das obriga\u00e7\u00f5es que esta nova regulamenta\u00e7\u00e3o imp\u00f5e atrav\u00e9s da implementa\u00e7\u00e3o do Modelo de Preven\u00e7\u00e3o de Infra\u00e7\u00f5es e da designa\u00e7\u00e3o de um Encarregado de Prote\u00e7\u00e3o de Dados, permitindo evitar futuras san\u00e7\u00f5es e fortalecendo a confian\u00e7a dos titulares na gest\u00e3o de seus dados pessoais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

El 13 de diciembre de 2024, fue publicada la Ley 21.719 que regula la Protecci\u00f3n y el Tratamiento de los […]<\/p>\n","protected":false},"author":3,"featured_media":345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chile","tag-proteccion-de-datos-personales"],"yoast_head":"\nNueva ley de Protecci\u00f3n y Tratamiento de Datos Personales - 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